DIBD: Investigating the Opportunities
DIBD has conducted in-depth market studies in various sectors and markets to investigate the opportunities in doing business at the base of the pyramid, which will provide Danish companies with an insight into where the market potential lies and how to target it.
Markets
The market studies DIBD has conducted in South Africa and Egypt indicates that there are great market potential at the bottom of the pyramid, now and in the future. Companies considering entering these markets will be faced with limited competition from other companies targeting this low-income segment, despite the fact that the BOP in South Africa represent a USD 40 billion market and one fourth of the population in Egypt live at the lowest base of the economic pyramid.
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Sectors
Energy, food, and water are sectors DIBD finds to exist opportunities for Danish companies. Particular within the energy and water sector, Danish companies have proved to offer unique products and technologies combined with many years of experience commercializing these products, which are factors that potentially could lead to success if entering low-income markets. However, to become succesful within these sectors, an important point to note is that markets around those needs have in many cases been non-existent thus when entering these sectors, markets must be created.
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