Who can use the Toolbox?
The Market Creation Toolbox in multiple activities areas of the company. Ideally, the Toolbox finds its use in activities related to sales, research and development and corporate social responsibility. Typically, the use of the Toolbox is a coordinated effort between the different areas.
Sales and business development
Projects often focus on generating a short-term return. The projects typically involve minor adaptations and are based on introducing products or solutions to existing markets. The Toolbox can be used to understand current market dynamics and develop appropriate business models.
Innovation and R&D
Projects focused on generating a medium to long-term return. The projects typically involve considerable innovation and R&D efforts, such as new products or services. The Toolbox can be used to understand the needs and demands of local markets, which feeds into the innovation process.
Sustainability department
Projects focused on short-term and long-term return. The Toolbox helps companies understand how CSR objectives can be linked with business objectives.
When do I use the toolbox?
To reap the benefits of the Toolbox, it is suggested that it is use in the initial stages of the project development process and when additional information needs to be obtained and ideas generated.
The Toolbox is primary developed for you to use at the stage where you already have an idea or product as a reference point, which could have a potential in the emerging market of a developing country.
Once you have your reference point, it is time to decide how you are going to explore the potentials for your idea or product and consequently develop an appropriate business model. This is where the Market Creation Toolbox comes into play.
Get the Market Creation Toolbox
Toolbox ABC
Is this Toolbox for me? Where do I start and how do I use it? Get a quick overview here.
Background information
The Market Creation Toolbox has been developed and published by the BOP Learning Lab, in collaboration with DESIGNWITHPEOPLE. The work is based on several projects designed, planned and carried out by both organizations. Click here for more background information.