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• Background information

The Market Creation Toolbox has been developed and published by the BOP Learning Lab, in collaboration with DESIGNWITHPEOPLE. The work is based on several projects designed, planned and carried out by both organizations. BOP Learning Lab has assisted a number of companies in bringing their ideas and business models closer to the end-users and customers. This work has been integrated into the Toolbox.

Business Model Dimensions that inspire
The information and knowledge of the Market Creation Toolbox rests upon research and practical experience. The description of the Business Model Dimensions is the results of numerous of observation from working with companies in the field, as well as a review of the body of knowledge on BOP business models. The description is not exhaustive, but provides companies with inspiration and highlights of how well-known dimensions of a business model differ in developing markets.

Toolbox Activities that have been tested
The Toolbox Activities have been designed based on research and analysis conducted in connection with several design and innovation projects. Research, stakeholder workshops and pilot tests were undertaken in Denmark, Asia and West Africa to assess methods and guidelines within participatory development work, BOP projects and market research. Conclusions from the analysis highlighted a need for a set of well-described methods and activities that could support companies with practical guidelines on how to undertake market research in developing countries with a strong inclusion of target groups.

Participatory market research
Therefore the Toolbox Activities have been created by combining best practices and methods from participatory development work and design with market research activities already known and used by many businesses. This ‘methodology’ of the Toolbox has been labeled as ‘participatory market research’, which defines the approach companies should apply to develop successful commercial projects in developing markets.

Is this Toolbox for me? Where do I start and how do I use it? Get a quick overview here.

The Market Creation Toolbox has been developed and published by the BOP Learning Lab, in collaboration with DESIGNWITHPEOPLE. The work is based on several projects designed, planned and carried out by both organizations. Click here for more background information.