Market Creation Toolbox

 

Do you want a share of tomorrows’ markets?

  • (YES/NO)

Are you ready to challenge business as usual?

  • (YES/NO)

Does your company have an entrepreneurial drive?

  • (YES/NO)

 

Many companies experience difficulties in exploring, designing and developing successful projects that can unlock the potential in developing markets. These markets are typically referred to as Base of the Pyramid markets, D&E markets or low- and middle-income markets. The Market Creation Toolbox has been developed to assist companies in developing business models that are tailored and suited for these markets. Highly specialized information and knowledge - deep consumer and customer insights - is needed to be successful. See the examples below to get an impression of what the Toolbox can produce:

Market information
 - Consumer preferences
- Current consumption patterns
- Segmentation of BOP customer
- Identification of needs and aspiration

Customer relations information
- Preferred sales channels
- Preferred marketing channels
- Identify price point

The Market Creation Toolbox is a unique mix between practical tools and methods targeting development of business model for low- and middle-income markets. See below how the toolbox is structured. Click the banners to get started.

Understanding the market

The Business Model Dimension section will help you understand how markets in developing countries challenge your traditional business model and inspire you to generate new and better business models.

Getting on the ground

Developing appropriate products and business models requires local market information, primarily from future end-users. The Toolbox Activities will guide you through hands-on activities that can help you obtain this information.

Making the link

To help you understand how the activities can be applied in the real world, the Cases section shows you how different types of companies used the activities to develop their business models.

Get the Market Creation Toolbox

Toolbox ABC

Is this Toolbox for me? Where do I start and how do I use it? Get a quick overview here.

Background information

The Market Creation Toolbox has been developed and published by the BOP Learning Lab, in collaboration with DESIGNWITHPEOPLE. The work is based on several projects designed, planned and carried out by both organizations. Click here for more background information.

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