
To seize the opportunities at the bottom of the pyramid, it is necessary to think innovatively of how core competencies can be utilized to create products and business models that fits the needs and preferences of low-income consumers.
Successful BOP strategies have often been developed in close cooperation with the poor communities themselves, involving the BOP not only as customers but also as producers, distributors, and business partners.
DIBD offers companies assistance in all phases of the development and implementation of BOP strategies.
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