Field research methods
Data and statistics about the BOP (needs and market size) are seldom accessible and rarely reliable. There is no web based databank where you can download the info you need. Consequently, it is often required that you obtain the data yourself, if you want a clear picture of what is going on.
Therefore, a Learning Lab was held on 27 November 2009 where various applicable field research methods were presented and discussed. DIBD presented their experiences from a recently conducted BOP study in Egypt. During this study several villages and slum areas were visited to see and assess the potential for doing business. Vestergård Frandsen also presented how they have conducted field research in West Africa to assess the usability of their mosquito nets.